Marketing is not such a dirty word after all.

I have been reading books on voice over acting, as I will be making a foray into the business. It’s something I wanted to do for both some extra cashflow as well as someday doing voices for video games and my own animations.

And I found the common thread that always seems to push through the success stories about those careers I admire. It’s this. Talent isn’t enough. It’s not even the primary factor. It’s professionalism, showing up on time and finishing the job. And event more important, it’s marketing, marketing, marketing!  I see it show up about artists. I see it show up about musicians. I saw how important it is in the insurance industry, and Google has entire seminars about personal branding and perception.

I really used to hate this idea. I used to want people to recognize me for my skill, not what I saw was prostrating, begging for money and attention.  I was wrong, or rather I has come to the conclusion it isn’t begging. You are just letting people know you are out there. And since people are easily distracted by life, or other clients, you have to remind them. As much as possible without being rude.  

This isn’t saying not to learn the craft of what you do. You still have to be good. But what sets you apart is how you present yourself and your company. And you have to take yourself seriously, and not dabble. You have to commit, and commit as much as possible.

So the fine artist in me surrenders. No more closeted primadonna. I just have to work and hit the wall until it falls. And after that keep running to the next wall and hit it again while self-promoting my various goods and skills.

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About Rhett Kennedy

An east coast transplant living in San Jose CA, and loving it. I am a master of useless trivia (medieval and ancient culture, a smattering of politics, ukulele and fan of most forms of music). I know life insurance, audio visual technology, commerical and fine art nd love to sing scottish ballads. I'm happily strange and enjoy strange people as a result.
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